PR Next Gen Program Engages with Participants Learning Social Analytics and AI, and Presenting Real-World Projects
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Assistant Professor Dr. Tasanee Attharas, Dean of the College of Nursing and Health, assigned Ms. Rungnapa Ekcharoon to participate in the intensive "PR Next Gen" digital communication skills development training program, held from March 18-20, 2026, at the Jamjuri Meeting Room, Kaew Chao Chom Hotel. Associate Professor Dr. Komsan Sommanawat, Vice President for Administration, presided over the opening and closing ceremonies.

The program focused on enhancing strategic communication skills, data utilization, and modern technology to upgrade personnel capabilities in line with the changes in the digital world.

On March 18th, participants learned about Social Analytics & Strategic Media Buying Lab. Ms. Pichara Jiraworasak, Managing Director of Multimedia Plus One (Thailand) Co., Ltd., served as the speaker, sharing knowledge on effective media analysis and media buying planning. A consultation session was also held to develop the articles or documentaries submitted by each group.

Continuing on March 19th, the training focused on "AI for PR & Creative Content Lab," led by Professor Tossapol Banklongsi from Bangkok University. He demonstrated the application of artificial intelligence in content creation and public relations. This was followed by the "PR NEXT GEN" activity, providing participants with hands-on practice.

On March 20th, all 10 participating groups presented their work to a panel of experts and received certificates.

The "PR Next Gen" project serves as a crucial platform for developing corporate communication skills in the digital age, enhancing knowledge and experience that can be effectively applied in future work.